Political ads.
Claims extracted.
Evidence checked.

The ad says: "New Zealanders know that the National Party's empty promises have gone on too long" and "Labour is the only party with a practical plan to lower families' transport, healthcare and power bills." The first statement is political opinion rather than a verifiable factual claim. Labour does have announced policies aimed at reducing costs in all three areas, but the claim that Labour is the only party with such a plan is not supported because other parties, notably the Greens, have also published policies aimed at reducing transport, healthcare and household energy costs. ([Labour Party][1])

Analysed 10 August 2026

The ad shows a bar chart titled "BUSINESS LIQUIDATIONS" with progressively taller bars from 2023 through 2026, alongside an image of Christopher Luxon. The chart cites the New Zealand Companies Office and describes the figures as a "July year," conveying the factual claim that business liquidations have risen substantially over that period. Official Companies Office data supports the overall upward trend in liquidator appointments and shows insolvency activity remaining elevated in 2026.

Analysed 10 August 2026

The ad reproduces an RNZ headline saying: "GST expert sounds warning about Labour's tax plan," accompanied by warning-light imagery. RNZ did publish that headline after Deloitte GST specialist Allan Bullot commented on Labour's proposal to raise the compulsory GST-registration threshold from $60,000 to $80,000. Bullot's concern was narrower than the graphic may suggest: he said raising the threshold would help some small businesses but would shift the existing GST 'cliff' to $80,000 rather than eliminate it. ([LinkedIn][1])

Analysed 10 August 2026

The ad's sole substantive claim is "$18 billion of unfunded Labour promises." There is a real basis for the figure: National published a costing document estimating Labour had announced about $21.0 billion of spending commitments over 2027/28 to 2030/31, against $2.8 billion of forecast capital-gains-tax revenue, producing an estimated $18.2 billion gap. However, the $18.2 billion figure is National's own analysis, depends on assumptions about several Labour policies, and has not been independently established as an actual fiscal shortfall. ([National Party][1])

Analysed 10 August 2026