Labour

The ad says: "New Zealanders know that the National Party's empty promises have gone on too long" and "Labour is the only party with a practical plan to lower families' transport, healthcare and power bills." The first statement is political opinion rather than a verifiable factual claim. Labour does have announced policies aimed at reducing costs in all three areas, but the claim that Labour is the only party with such a plan is not supported because other parties, notably the Greens, have also published policies aimed at reducing transport, healthcare and household energy costs. ([Labour Party][1])

Analysed 10 August 2026

The ad shows a bar chart titled "BUSINESS LIQUIDATIONS" with progressively taller bars from 2023 through 2026, alongside an image of Christopher Luxon. The chart cites the New Zealand Companies Office and describes the figures as a "July year," conveying the factual claim that business liquidations have risen substantially over that period. Official Companies Office data supports the overall upward trend in liquidator appointments and shows insolvency activity remaining elevated in 2026.

Analysed 10 August 2026

The ad states that several household costs have risen "under Luxon": power bills by 26%, doctor's fees by 21%, white bread by 68%, butter by 41%, potatoes by 32%, and mince by 28%. These figures correspond to price movements Labour has attributed to Stats NZ data covering roughly June 2024 to June 2026. The figures are broadly grounded in official price data, although the graphic does not show the dates or explain that saying prices rose "under" a government does not establish that the government caused each increase.

Analysed 8 August 2026

The ad contrasts Labour's "Small Business Action Plan to back NZ businesses" with the claims that National "insults struggling business owners" and that 171,000 New Zealanders are out of work. Labour has announced a Small Business Action Plan, and official Stats NZ data show 171,000 people were unemployed in the June 2026 quarter. The claim that National "insults" business owners is political characterisation, although it is based on recent remarks by Christopher Luxon telling businesses to adopt a more adult or mature approach. ([Labour Party][1])

Analysed 8 August 2026