The Green Party

The ad claims that for every $100 the "super-rich" make, they pay $9 in tax, while a teacher pays $22. The $9 figure closely reflects Inland Revenue's finding that the median effective tax rate for 311 high-wealth New Zealand families was 8.9% when tax was measured against broad economic income, including capital gains. The teacher comparison is broadly consistent with Treasury modelling of middle-income effective tax rates, but the ad does not explain that these are effective tax rates using a broad economic-income measure rather than ordinary statutory income-tax rates.

Analysed 9 August 2026

The ad outlines Green Party tax proposals aimed at large corporations, major banks, big technology companies and property investors. It says the corporate tax rate would rise to 33% for the largest 0.7% of corporations while remaining unchanged for small and medium businesses, alongside a bank levy, a 5% withholding tax targeting offshore big-tech payments, and reversal of tax changes benefiting landlords. These descriptions closely match the Green Party's published 2026 tax policy, although the claim that the measures will "tackle corporate greed" is political framing rather than a measurable outcome.

Analysed 9 August 2026

The ad states: "Tens of thousands stood up for Papatūānuku," followed by "Keep standing" and "Bin the Bill." The image itself does not identify the Bill or explain what action the claimed tens of thousands took. The wording appears connected to opposition to the Conservation Amendment Bill, but because that connection is not stated in the image, the numerical claim is too vague to verify precisely from the ad alone.

Analysed 9 August 2026

The ad asks: "Should a teacher pay twice the tax rate of a multi-millionaire?" This reflects a real finding from Inland Revenue's 2023 High-Wealth Individuals Research Project: when tax is measured against broad 'economic income' including unrealised capital gains, the median high-wealth family paid 8.9% in tax, or 9.5% including GST, while Treasury analysis found effective tax rates for many middle-income New Zealanders were at least twice as high. However, this is an effective-tax-rate comparison using a broad economic-income measure, not a comparison of the statutory income-tax rates applied to teachers and wealthy people.

Analysed 9 August 2026

The carousel argues that New Zealand's high cost of living is driven by dependence on imported fossil fuels, saying trade-route disruptions push up fuel, transport, food and power costs and contributed to annual inflation rising from 3.1% to 4.1% in three months. It then argues that investment in renewable energy would reduce household costs. The inflation and imported-fuel points have a substantial factual basis, but the claim that New Zealand relies on imported oil and gas is inaccurate for natural gas, and the broader claim that rising costs "all come back to fossil fuels" overstates a complex set of causes.

Analysed 9 August 2026

Across the four slides, the ad argues that people should not have to choose between heating and eating and promotes the Green Party's 2026 energy plan as a way to lower power bills, expand home solar and warmer homes, fund community-owned power, and establish a publicly owned generator called Kiwipower. Those policy elements are genuinely part of the Greens' published 2026 energy plan. The strongest claim — that the plan "will lower your energy bills" — is a prediction rather than an outcome that can yet be confirmed.

Analysed 9 August 2026

The ad says New Zealanders have experienced a State of Emergency "on average every eight days this year" and concludes: "This isn't abstract. This is climate change." NEMA records show 26 local State of Emergency declarations between 20 January and 9 July 2026, all associated with severe weather, flooding or coastal hazards; counted individually, that is roughly one declaration every eight days by late July. However, several declarations occurred simultaneously during the same weather event, and the ad's categorical attribution of all of them to climate change goes beyond what those declaration records establish.

Analysed 9 August 2026

The 10-slide carousel repeatedly uses the phrase "Kinda chic" to promote a series of political and civic actions: pausing AI data centres, making sure people are enrolled to vote, taxing the super-rich, caring about the planet, giving back to communities, supporting local businesses, showing up to kaupapa Māori, taking public transport, putting people and planet over profit, and funding affordable, liveable housing. These are primarily slogans, policy preferences and value statements rather than claims about measurable facts or outcomes. The carousel contains no statistics, attributed quotations or specific factual evidence that can meaningfully be tested for truth or falsity.

Analysed 9 August 2026

The ad compares three parties' household energy proposals, describing National's as "Budget," Labour's as "Standard," and the Greens' as "Premium." It says National would support 80,000 homes over 15 years with low-interest loans, Labour would offer up to $3,000 subsidies plus low-interest finance and a $30 million community battery fund, while the Greens would offer zero-interest clean-energy loans, solar on 40,000 public homes and a $200 million community energy fund. Most of the underlying policy descriptions are grounded in the parties' published plans, although some figures and the value-laden "budget/standard/premium" rankings are not themselves objective measures.

Analysed 9 August 2026

The ad makes one clear factual claim: "Electricity prices have jumped 20% in just two years." Official Stats NZ CPI data broadly support this: electricity prices rose 8.4% in the year to June 2025 and another 12.0% in the year to June 2026. Compounded, those increases amount to about 21.4% over the two-year period. ([Stats NZ][1])

Analysed 9 August 2026