New Zealand First

Analysed ad truthfulness

Overall analysed-ad score

3.2/ 10

Low confidence1 ads analysed

Factual accuracy

3.0/ 10

Context fairness

2.5/ 10

Evidence quality

3.5/ 10

Visual/audio fairness

4.0/ 10

Most common issues in analysed ads

Highly misleading: 1

Scores are based only on ads analysed by this site. They do not represent an overall judgement of New Zealand First or its candidates.

The leaflet uses a misleading graph scale to exaggerate infrastructure spending differences and misattributes budget allocations.

Analysed 28 July 2026